Quality, Nutrition Gain Importance: NGA

Shoppers might be pressured into seeking bargains in the grocery store, but their quest for high quality, nutritious foods has not abated, according to the National Grocers Association 2010 Consumer Survey Report.

ARLINGTON, Va. — Shoppers might be pressured into seeking bargains in the grocery store, but their quest for high quality, nutritious foods has not abated, according to the National Grocers Association 2010 Consumer Survey Report, which was released yesterday.

A little more than half of survey respondents (51%) said price was "very important" when deciding where to shop for groceries and another 45% said price was somewhat important. That total was about the same as a year ago,

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