Quik Chek Repositions Its Brand

A new logo, redesigned private-label packaging and an enhanced website are all part of a brand repositioning initiative launched by Quik Chek yesterday.

WHITEHOUSE STATION, N.J. — A new logo, redesigned private-label packaging and an enhanced website are all part of a brand repositioning initiative launched by Quik Chek here yesterday. Shaped like a bright lime-green letter “Q” that has a tail shaped like a dark green leaf, the logo is designed to represent the 100-store chain’s commitment to delivering a quality assortment of fresh food products, according to Quik Chek. The convenience store is announcing its new brand with advertisements, p

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