Raley’s Names First Chief Marketing Officer

Raley’s Names First Chief Marketing Officer

Raley's said it has named Michelle Cervantez as its first-ever chief marketing officer.

WEST SACRAMENTO, Calif. — Raley's here said it has named Michelle Cervantez as its first-ever chief marketing officer.

The company said she will bring a fresh perspective to the business “at a time when there are increasing choices for consumers [by] spearheading Raley’s brand management and strategic marketing” and that she will “help drive simple and clear messaging to consum

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