Raley’s Seeking Commercials From Consumers

Raley’s Supermarkets is asking its consumers to make a 30-second television commercial extolling the virtues of the chain’s private-label products.

WEST SACRAMENTO, Calif. — Raley’s Supermarkets here is asking its consumers to make a 30-second television commercial extolling the virtues of the chain’s private-label products. Those who make the best commercial can win $5,000 in gift cards at its food or fuel stores.

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TAGS: Marketing