Raley’s Seeking Commercials From Consumers

Raley’s Supermarkets is asking its consumers to make a 30-second television commercial extolling the virtues of the chain’s private-label products.

WEST SACRAMENTO, Calif. — Raley’s Supermarkets here is asking its consumers to make a 30-second television commercial extolling the virtues of the chain’s private-label products. Those who make the best commercial can win $5,000 in gift cards at its food or fuel stores.

Entrants have until Jan. 31 to post their commercials on a video website like YouTube or to submit them in a readable digital format, after which members of the Raley’s marketing and advertising department will

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Marketing