Raley's Hires Hoffman/Lewis as Ad Agency

Raley's said it has hired Hoffman/Lewis, an advertising agency based in San Francisco, to handle its creative and media advertising business.

WEST SACRAMENTO, Calif. — Raley's here said Wednesday it has hired Hoffman/Lewis, an advertising agency based in San Francisco, to handle its creative and media advertising business. The agency's responsibilities will include television, radio, print and interactive campaigns, with its first efforts scheduled to debut in the spring, Raley's said.

According to Michelle Cervantez, chief marketing officer, "We chose Hoffman/Lewis because they presented us with a strategy that we f

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