Ralphs Drops Prices, Adds Rebate Rewards

Ralphs Grocery Co., a division of Kroger Co., Cincinnati, introduced “a better way to save” yesterday to customers at its 262 Southern California stores.

COMPTON, Calif. — Ralphs Grocery Co. here, a division of Kroger Co., Cincinnati, introduced “a better way to save” yesterday to customers at its 262 Southern California stores. Following up on a teaser ad last Sunday promising “new lower prices,” Ralphs said it was lowering the prices on thousands of items while also continuing to offer in-store and advertised specials. The chain also said it is introducing a Ralphs Rewards card that will enable customers to earn cash rebates four times a yea

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