Regional Can Compete vs. Wal-Mart: Study

CAMBRIDGE Mass. — A regional grocery operator can hold its own against Wal-Mart Stores by emphasizing value and neighborhood appeal, according to a study by Kantar Retail here that compared a Wal-Mart Supercenter with a new 76,000-square-foot Market Basket less than a mile away in Epping, N.H.

CAMBRIDGE Mass. — A regional grocery operator can hold its own against Wal-Mart Stores by emphasizing value and neighborhood appeal, according to a study by Kantar Retail here that compared a Wal-Mart Supercenter with a new 76,000-square-foot Market Basket less than a mile away in Epping, N.H.

While a basket analysis indicated Wal-Mart was nearly 10% less expensive overall, Market Basket beat Wal-Mart on

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