Report: Bakeries Could Increase Volume Sales

While shoppers are stopping into in-store bakeries to purchase products at approximately the same frequency as deli and meat departments, they’re usually only buying one product at a time, according to a recent Perishables Group report.

CHICAGO — While shoppers are stopping into in-store bakeries to purchase products at approximately the same frequency as deli and meat departments, they’re usually only buying one product at a time, according to a recent Perishables Group report.

In its March newsletter “The Fresh Perspective,” the Perishables Group said shoppers average 12 trips per year to in-store bakeries, but only 12% of those trips result in multiple purchases. Deli departments average 15 trips per year,

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