Report: CPG Companies Should Focus on Innovation

WASHINGTON — CPG companies should buck recessionary tactics like divesting non-core brands, conserving cash and cutting costs, and focus on innovation to encourage household spending and grow revenue, advises “Forging Ahead in the New Economy,” a 2010 Financial Performance Report from the Grocery Manufacturers Association and PricewaterhouseCoopers.

WASHINGTON — CPG companies should buck recessionary tactics like divesting non-core brands, conserving cash and cutting costs, and focus on innovation to encourage household spending and grow revenue, advises “Forging Ahead in the New Economy,” a 2010 Financial Performance Report from the Grocery Manufacturers Association and PricewaterhouseCoopers.

It found that many CPG companies are looking to innovate by reaching consumers in more places or tailoring products to local taste

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