Report: CPG Companies Should Focus on Innovation

WASHINGTON — CPG companies should buck recessionary tactics like divesting non-core brands, conserving cash and cutting costs, and focus on innovation to encourage household spending and grow revenue, advises “Forging Ahead in the New Economy,” a 2010 Financial Performance Report from the Grocery Manufacturers Association and PricewaterhouseCoopers.

WASHINGTON — CPG companies should buck recessionary tactics like divesting non-core brands, conserving cash and cutting costs, and focus on innovation to encourage household spending and grow revenue, advises “Forging Ahead in the New Economy,” a 2010 Financial Performance Report from the Grocery Manufacturers Association and PricewaterhouseCoopers.

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