Report Details PL, National-Brand Interaction

WASHINGTON — A new report from the U.S. Department of Agriculture's Economic Research Service finds that most supermarkets offer private-label discounts in direct response to national-brand discounts, but that the extent of these price cuts varies widely across store locations and departments.

The report found a 23% price gap between private-label and national-brand products, both with and without price promotions. This percentage, which was calculated using pri

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