Report: Wal-Mart Tests Virtual Makeup

BENTONVILLE, Ark. — Wal-Mart Stores here is reportedly testing a virtual makeup mirror in a 90-day trial at 10 stores in various locations around the country, according to StoreFrontBacktalk, a technology blog.

BENTONVILLE, Ark. — Wal-Mart Stores here is reportedly testing a virtual makeup mirror in a 90-day trial at 10 stores in various locations around the country, according to StoreFrontBacktalk, a technology blog.

The technology uses IBM, Sprint and EZface to allow shoppers to test makeup virtually by taking a photo and scanning barcoded cosmetics that are applied to the image. Shoppers can save their image

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