Report: Whole Grains Gain Momentum

This year is set to be the biggest for launches of new products making whole grain claims, according research firm Mintel, in partnership with SPINS.

CHICAGO — This year is set to be the biggest for launches of new products making whole grain claims, according research firm Mintel, based here, in partnership with SPINS. The past eight months have seen 651 such releases across all food categories.

The bread market may be seeing the greatest lift. SPINS noted that sales of "natural" loaves that contain the Whole Grains Council Stamp increased 172% over the past year. Consumers cite whole grains as the second most important fac

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