Retail Demand Intelligence Seen as Key Tech Investment

Retail demand intelligence (RDI) was described as the most pressing technological investment issue currently facing retailers in a new report from IDC Retail Insights here.

FRAMINGHAM, Mass. — Retail demand intelligence (RDI) was described as the most pressing technological investment issue currently facing retailers in a new report from IDC Retail Insights here.

Retailers are not only implementing advanced demand-forecasting tools, but are using RDI as a foundational retail technology, tightly integrated with retail planning systems, supply chain applications and customer selling systems, said the report, “Vendor Assessment: Retail Demand Intelli

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