Retailers Feel ‘Promotion Fatigue’: Survey

ATLANTA — Retailers are suffering from “promotion fatigue," with 46% planning to switch their attention to gaining a 360-degree view of their customers (in-store, online and via catalog) to better understand buying patterns and improve margins, following two years of focusing on promotions, according to the 2011 Global Retail CIO Survey from Aldata Solutions here.

ATLANTA — Retailers are suffering from “promotion fatigue," with 46% planning to switch their attention to gaining a 360-degree view of their customers (in-store, online and via catalog) to better understand buying patterns and improve margins, following two years of focusing on promotions, according to the 2011 Global Retail CIO Survey from Aldata Solutions here.

The survey, conducted by Martec, queried chief information officers from 130 food and nonfood retailers in 26 count

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