Retailers Need Apps to Reach Consumers: GS1 US

NEW YORK — While food retailers have traditionally relied on their own loyalty card programs to communicate directly with consumers, retailers will need to increasingly participate in third-party mobile apps to share private-label information with consumers, said Bob Carpenter, president and chief executive officer, GS1 US.

“Retailers have viewed B2C [business-to-consumer communications] as something they could control through their loyalty programs,

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TAGS: Marketing
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