Retailers Need to Leverage Data: Speakers

CHICAGO — Most retailers are not making full use of the loyalty card data available to them to make promotional decisions, Jim Hertel, managing partner at Willard Bishop, Barrington, Ill., said Tuesday during a webinar co-sponsored by his firm and The Food Institute.

CHICAGO — Most retailers are not making full use of the loyalty card data available to them to make promotional decisions, Jim Hertel, managing partner at Willard Bishop, Barrington, Ill., said Tuesday during a webinar co-sponsored by his firm and The Food Institute.

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