Retailers Positioned to Spread Holiday Cheer

The Nielsen Co. is projecting an increase in the purchase of alcoholic beverages at off-premise locations for holiday gifts this year.

SCHAUMBURG, Ill. — The Nielsen Co. here is projecting an increase in the purchase of alcoholic beverages at off-premise locations for holiday gifts this year.

“Alcoholic beverages as gifts, especially those with value-added packaging, can fit most holiday shopping budgets and represent a more economical alternative to bigger ticket items,” said Richard Hurst, senior vice president of beverage alcohol at the Nielsen Co., in a statement. “Retailers should consider multiple store

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