Retailers Rank Consumer Centricity as a Top Success Factor in Survey

Three-quarters of surveyed retailers and 58% of consumer product manufacturers rank consumer centricity as a top-three success factor, according to a new survey sponsored by DemandTec and Toronto-based Precima and conducted by IDC Global Retail Insights.

SAN CARLOS, Calif. — Three-quarters of surveyed retailers and 58% of consumer product manufacturers rank consumer centricity as a top-three success factor, according to a new survey sponsored by DemandTec here and Toronto-based Precima and conducted by IDC Global Retail Insights.

The survey also showed that high-performing retailers use consumer insights more frequently in sales/merchandising (80%) compared to the norm (60%).

Overall, the survey indicates that companies

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TAGS: Marketing