Retailers Sourcing Store-Brand Direct Trade Coffee

Target and The Fresh Market, Greensboro, N.C., have added direct trade coffee to their respective private-label lines, according to supplier Coffee Bean International.

PORTLAND, Ore. — Target and The Fresh Market, Greensboro, N.C., have added direct trade coffee to their respective private-label lines, according to supplier Coffee Bean International here.

Direct trade is a type of fair trade sourcing where roasters pay a premium above the minimum price that fair trade certification requires, for higher quality specialty coffee. Through

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