Retailers Spend Millions in Back Rooms for Shoppers

The average 100-store food retailer spends $4 million annually addressing shoppers who ask the question, “Do you have any of this in the back room?”

RANCHO MIRAGE, Calif. — The average 100-store food retailer spends $4 million annually addressing shoppers who ask the question, “Do you have any of this in the back room?” That was one of the findings of an out-of-stocks report discussed here yesterday by J.P. Brackman, global retail presence manager, Procter & Gamble, in a presentation at the 2008 Grocery Manufacturers Association Information Systems/Logistics Distribution (IS/LD) Conference. Published last fall, the report, “A Comprehe

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