Retailers Struggling with Demand Forecasts: Report

Retail's heavy reliance on promotions, combined with fragmented demand and the lingering effect of the economy on consumers, are among the factors making it increasingly difficult for retailers to accurately forecast demand, according to a study released by Retail Systems Research.

ATLANTA — Retail's heavy reliance on promotions, combined with fragmented demand and the lingering effect of the economy on consumers, are among the factors making it increasingly difficult for retailers to accurately forecast demand, according to a study released Wednesday by Retail Systems Research.

The study, sponsored by Predictix, found that major challenges for retailers in demand forecasting created by consumer price sensitivity, which in turn is driven by aggressive com

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