Retailers Target Collaboration to Grow Center Store

Retailers are seeking more collaboration with suppliers to put Center Store on a growth track that doesn't only focus on promotional selling, according to speakers at the Food Marketing Institute's Future Connect conference.

DALLAS — Retailers are seeking more collaboration with suppliers to put Center Store on a growth track that doesn't only focus on promotional selling, according to speakers at the Food Marketing Institute's Future Connect conference here.

"Consumers are buying on sale, but not responding as much to our baseline business," Sharon Sever, director of grocery sales planning, Kroger Co., said during a Tuesday panel discussion. "So how do we drive our baseline sales, and not just eve

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