Retailers Urged to Call Loyalty Cardholders About Recall

With the recall of peanut-containing items encompassing nearly 900 products, the Center for Science in the Public Interest here is urging retailers to consult their loyalty databases and reach out to shoppers who’ve purchased affected product.

WASHINGTON — With the recall of peanut-containing items encompassing nearly 900 products, the Center for Science in the Public Interest here is urging retailers to consult their loyalty databases and reach out to shoppers who’ve purchased affected product.

“Supermarkets enjoy using purchasing data for marketing purposes,” said CSPI staff attorney Sarah Klein, in a statement. “We’re calling on supermarkets to also use that information to protect their customers’ health by alerti

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TAGS: Food Safety