Retailers Weigh In on Obesity Initiative

The Healthy Weight Commitment Foundation will launch “Eat Well, Play Hard, Burn Energy” — a public education campaign aimed at promoting healthier lifestyles — in Hy-Vee, Safeway and other select supermarkets in January.

WASHINGTON — The Healthy Weight Commitment Foundation will launch “Eat Well, Play Hard, Burn Energy” — a public education campaign aimed at promoting healthier lifestyles — in Hy-Vee, Safeway and other select supermarkets in January.

The multi-million dollar effort — which will also include social media and paid messaging — is geared to children ages 6 to 11 and their parents and caregivers.

“We’re excited about the opportunity in-store to make a difference,” said Ric J

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