Rite Aid Kicks Off BTS Campaign With Private Brands

Rite Aid here is attempting to counter forecasts of a modest back-to-school sales period due to the economy with value-priced private-brand merchandise and a series of back-to-school savings programs, including more than $200 worth of school supply rebates.

CAMP HILL, Pa. — Rite Aid here is attempting to counter forecasts of a modest back-to-school sales period due to the economy with value-priced private-brand merchandise and a series of back-to-school savings programs, including more than $200 worth of school supply rebates.

Rite Aid created a special four-page, pull-out shopping list with savings on basics including pencils, notebooks, composition books and crayons. This shop

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