Rohter Named New Seasons Chairman

New Seasons Market yesterday said Brian Rohter, co-founder and chief executive officer, will retire and become chairman of the board of directors in January, 2010.

PORTLAND, Ore. — New Seasons Market yesterday said Brian Rohter, co-founder and chief executive officer, will retire and become chairman of the board of directors in January, 2010.

President Lisa Sedlar will be promoted to president and chief operating officer and will assume Rohter’s current responsibilities, completing a succession plan the company said it had initiated more than five years ago.

Also, as part of this transition, New Seasons Market is partnering with E

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