Rouses Hails Shrimp Season, Sponsors Festivals

Rouses Hails Shrimp Season, Sponsors Festivals

The arrival of Louisiana’s spring shrimp season always stirs up excitement, and this year, Thibodaux, La.-based Rouses Markets got involved in a big way.

NEW ORLEANS – The arrival of Louisiana’s spring shrimp season always stirs up excitement here, and this year, Thibodaux, La.-based Rouses Markets got involved in a big way.

The 35-unit chain made New Orleans’ traditional Bonne Crevette or “good shrimp” first-catch celebration its own by attracting people to its Royal Street store in the French Quarter where associates served up more than 200 pounds of boiled shrimp free along with Bloody Marys and local Abita beer.

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TAGS: Marketing Meat