NEW ORLEANS — Rouses Supermarkets has just introduced a line of store-brand traditional and premium wines.
The wine is marketed in two lines — Heritage and Reserve — sold under the Rouses’ brand. The Heritage line is available in chardonnay, cabernet, merlot and several other varietals for $7.99 per 750-mililiter bottled. The Reserve line is a super-premium line of zinfandel, sauvignon blanc and others for about $12.99 a bottle.
Rouses played a major role in the package