Rouses Launches Store-Brand Wine

NEW ORLEANS — Rouses Supermarkets has just introduced a line of store-brand traditional and premium wines. The wine is marketed in two lines — Heritage and Reserve — sold under the Rouses’ brand.

NEW ORLEANS — Rouses Supermarkets has just introduced a line of store-brand traditional and premium wines.

The wine is marketed in two lines — Heritage and Reserve — sold under the Rouses’ brand. The Heritage line is available in chardonnay, cabernet, merlot and several other varietals for $7.99 per 750-mililiter bottled. The Reserve line is a super-premium line of zinfandel, sauvignon blanc and others for about $12.99 a bottle.

Rouses played a major role in the package

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TAGS: Center Store