‘Safeway Amendment’ Passes Senate Finance Committee

An amendment that would allow for businesses to incentivize healthy lifestyles in the style of Safeway’s voluntary “Healthy Measures” program was approved by an 18-4 vote by the Senate Finance Committee as part of a health care reform bill.

WASHINGTON — An amendment that would allow for businesses to incentivize healthy lifestyles in the style of Safeway’s voluntary “Healthy Measures” program was approved by an 18-4 vote by the Senate Finance Committee as part of a health care reform bill.

A spokesman for Sen. John Ensign (R-Nev.), who co-sponsored the bill, referred to it as “the Safeway Amendment” according to published reports.

Safeway, Pleasanton, Calif., and its chief executive officer, Steve Burd, ha

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