Safeway CSDs Renamed Refreshe

Safeway has extended its Refreshe private-label brand into the carbonated soft drink category.

PLEASANTON, Calif.Safeway has extended its Refreshe private-label brand into the carbonated soft drink category.

Along with updating the packaging for its Safeway Refreshe bottled water, Safeway has introduced Refreshe CSDs.

“If you’re a fan of our Refreshe bottled drinking water, then hold on to your hat,” according to the Safeway blog. “Just in time for the dog days of summer, Refreshe is currently

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