Safeway, Daymon to Part Ways

PLEASANTON, Calif. — As part of a move aimed at bringing its corporate-brand-building responsibilities in-house, Safeway here will end its five-year relationship with Daymon Worldwide.

PLEASANTON, Calif. — As part of a move aimed at bringing its corporate-brand-building responsibilities in-house, Safeway here will end its five-year relationship with Daymon Worldwide. The private-brand broker declined to comment.

"Given the strategic importance our own brands play in our future as a retailer, we thought it would be better for Safeway employees to manage the process instead of a third-party brok

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