Safeway Initiates Nutrition Shelf Tags

Safeway has introduced SimpleNutrition, an in-store shelf tag system designed to make it easier for shoppers to find better nutrition choices among foods and beverages.

PLEASANTON, Calif. — Safeway has introduced SimpleNutrition, an in-store shelf tag system designed to make it easier for shoppers to find better nutrition choices among foods and beverages.

SimpleNutrition green shelf tags highlight up to two of 22 different nutrition and ingredient benefits, such as: Gluten Free, Organic, Sodium Smart, or Made with Whole Grains.

"Consumers are inundated

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