Safeway Launches All-Natural PL Brand

Safeway has officially launched Open Nature, a new private label line of 100% natural foods.

PLEASANTON, Calif. — Safeway here has officially launched Open Nature, a new private label line of 100% natural foods. The first Open Nature products have rolled out in Safeway's meat departments, and include fresh beef, pork, chicken, chicken sausages, bacon and beef hot dogs, all priced between $3.99 and $5.99.

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