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Safeway Names Chief Medical Officer

PLEASANTON, Calif. — Safeway here said Monday it has named Dr. Kent Bradley as its chief medical officer, a new position focused on enhancing and building the chain's reputation as a health care innovator.

PLEASANTON, Calif. — Safeway here said Monday it has named Dr. Kent Bradley as its chief medical officer, a new position focused on enhancing and building the chain's reputation as a health care innovator.

Bradley will have overall responsibility for Safeway's portfolio of health care programs, including its employee and consumer wellness and prevention activities; he will also assist the chain's subsidiary, Safeway Health Inc., on a range of business initiatives.

"[Bradley's] expertise in health and wellness and his proven track record leading large groups of professionals in a range of challenging settings will bring immediate and important benefits to our company," said Steve Burd, chairman, president and chief executive officer.

Bradley came to Safeway from Martin, Blanck & Associates, Alexandria, Va. — a health services consulting firm serving federal and state delivery systems — where he was a partner. He was previously in the U.S. Army, where his last assignment was as chief medical officer for Tricare-Europe, which supported more than 250,000 Department of Defense beneficiaries in over 95 countries in Europe, Africa and the Middle East.