Safeway Opens Natural Body Care Line

PLEASANTON, Calif. —Safeway has launched a private-label, natural hair and body care line called In-Kind.

PLEASANTON, Calif. — Safeway has launched a private-label, natural hair and body care line called In-Kind.

In-Kind body lotions, body washes, shampoo, conditioners, hand soaps, and hair and face crèmes are 90% natural. They do not contain parabens, sulfites, or pesticides or animal by-products.

“You know that being well not only means exercising and eating the right foods, but taking care of the outside

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