Safeway Says 'Just for U' Will Be Primary Sales Driver

NEW YORK — Safeway issued guidance here Tuesday that includes projected earnings of $1.90 to $2.10 per share and identical-store sales increases, excluding fuel, of between 1% and 2% for the 2012 fiscal year, with the "Just for U" digital marketing program as the primary driver of top-line results.

Speaking during the company's annual 's investor conference,

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