Safeway Sees Fewer Promotions, More ‘Everyday Value’

While Safeway will continue to offer promotional pricing, “over the next two years we will be less promotional and provide better everyday value, which is what our cost reduction and process improvement programs are designed to accomplish,” Steve Burd, chairman, president and chief executive officer of the Pleasanton, Calif.-based chain, said yesterday at the Bank of America Consumer Conference.

NEW YORK — While Safeway will continue to offer promotional pricing, “over the next two years we will be less promotional and provide better everyday value, which is what our cost reduction and process improvement programs are designed to accomplish,” Steve Burd, chairman, president and chief executive officer of the Pleasanton, Calif.-based chain, said yesterday at the Bank of America Consumer Conference here. “Promotions do bring in traffic, but we think, longer-term, we want to be less pro

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