Safeway Sees Private-Label Pressure on Brands

Safeway here said yesterday that private-label sales are seeing exceptional sales growth relative to national brands.

PLEASANTON, Calif. — Safeway said yesterday that private-label sales are seeing exceptional sales growth relative to national brands.

"Although some national-brand vendors have rolled back prices, others have said they will hold the line," said Steve Burd, chairman, president and chief executive officer, in a conference call discussing fourth-quarter results. Those companies will "end up seeing market-share declines," he said, noting that the gap in growth between corporate bra

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