Safeway Unveils Better Living Brands Alliance to Market Health Lines

Safeway here said yesterday it has formed Better Living Brands Alliance to market its O Organics and Eating Right brands to other retail channels in the U.S.

PLEASANTON, Calif. — Safeway here said yesterday it has formed Better Living Brands Alliance to market its O Organics and Eating Right brands to other retail channels in the U.S. The alliance's mission, Safeway said, "is to provide health and wellness food and beverage solutions via two proven multi-category brands." Steve Burd, Safeway's chairman, president and chief executive officer, said in a conference call last week O Organics recorded 2007 sales of $310 million and is expected to do $4

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