Save-A-Lot Cola Name Won’t Change

Value-oriented grocer Save-A-Lot is retaining the name Bubba Cola for its private-label carbonated soft drink.

ST. LOUIS — Value-oriented grocer Save-A-Lot is retaining the name Bubba Cola for its private-label carbonated soft drink.

It made the decision after putting the brand name up to vote in an online consumer poll earlier this year.

The chain recently tallied the votes and found that shoppers like the “memorable” and “distinctive” name. “Voters told us, 'It's catchy and easy to remember,’ and, ‘It's been Bubba Cola since I was a kid,’” Save-A-Lot said on its website.

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Center Store