Save Mart Launches NASCAR Game

Save Mart Supermarkets launched a "Victory Lane Collect and Win" consumer game, offering over $18 million in prizes, including the chance to win $1 million in cash.

MODESTO, Calif. — Save Mart Supermarkets here launched a "Victory Lane Collect and Win" consumer game Wednesday, offering over $18 million in prizes, including the chance to win $1 million in cash.

The company said the game is designed to heighten interest in the Toyota/Save Mart 350 NASCAR Sprint Cup Series race on June 26 and to call attention to the product suppli

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TAGS: Marketing