Shopper Insight Requires Retail Commitment: Dunnhumby

NEW YORK — Customer insight is only as good as a retailer’s commitment to look at itself in a new way, Marc Fischli, chief operating officer of Dunnhumby Canada, told attendees at the Citibank Food & Drug Retail Conference here Tuesday.

NEW YORK — Customer insight is only as good as a retailer’s commitment to look at itself in a new way, Marc Fischli, chief operating officer of Dunnhumby Canada, told attendees at the Citibank Food & Drug Retail Conference here Tuesday.

Dunnhumby, known for its success in developing customer-focused strategies at Tesco and Kroger Co., recently began partnering with Montreal-based food retailer Metro Inc.

Fischli explained how Dunnhumby uses shopper loyalty data to c

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