Shoppers Make Fewer Supermarket Trips: Report

Shoppers are making more trips to supercenters and dollar stores and cutting back on their supermarket visits, according to the latest Times & Trends report from Information Resources Inc. here.

CHICAGO — Shoppers are making more trips to supercenters and dollar stores and cutting back on their supermarket visits, according to the latest Times & Trends report from Information Resources Inc. here. The report, “Channel Migration 2008,” showed that supercenters enjoyed a 5.5% gain in average purchase occasions per household for the 12-mointh period that ended June 15, followed closely by dollar stores, which saw a 4% increase in visits. Supermarkets visits declined 2%. The numbers w

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