Shoppers Want ‘Human Interaction’: Consultant

SAN FRANCISCO — The future of retail will involve more human interactions, according to Peter Merholz, president of consulting firm Adaptive Path here.

Writing in the Harvard Business Review, Merholz noted that farmers markets and food trucks are on the rise and self-checkouts are on the decline because consumers crave some human connection "that enable low-key, face-to-face interactions with merchants" and that provide more personal qua

Register to view the full article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish