Shoppers Want ‘Human Interaction’: Consultant

SAN FRANCISCO — The future of retail will involve more human interactions, according to Peter Merholz, president of consulting firm Adaptive Path here.

Writing in the Harvard Business Review, Merholz noted that farmers markets and food trucks are on the rise and self-checkouts are on the decline because consumers crave some human connection "that enable low-key, face-to-face interactions with merchants" and that provide more personal qua

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