ShopRite Set to Launch YourBucks Mobile Club

After a successful pilot, ShopRite supermarkets will launch YourBucks mobile coupon program this week, SN has learned.

KEASBEY, N.J. — After a successful pilot, ShopRite supermarkets will launch YourBucks mobile coupon program this week, SN has learned.

Powered by Catalina Marketing, St. Petersburg, Fla., the program targets enrolled shoppers with relevant offers via text message. ShopRite was one of many retailers Catalina tested the program with. Sixty CPG companies also participated.

As part of the pilot, shoppers were invited to enroll via a message that printed with their receipt a

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TAGS: Marketing