CHICAGO — SN will publish a daily e-newsletter during the Shopper Marketing Summit, to be held April 8-10 in Schaumburg, Ill.
The e-newsletter will include coverage of general sessions, seminars and award celebrations.
It also will feature interviews with several speakers, as well as a roundup of attendee Twitter posts.
The e-Show Daily will publish April 9, 10 and 11. The newsletter is free and it's easy to subscribe.
The Path to Purchase Institute, located here, produces the summit, where it says "senior-level decision makers and business leaders across the entire ecosystem of shopper marketing address complex issues facing the industry including omni-channel and mobile marketing solutions, activating shopper insights and engaging the digital shopper."
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