Sobeys Launches FreshCo. Discount Stores

MISSISSAUGA, Ontario — Sobeys Inc. opened eight FreshCo. Discount stores in Brampton and Mississauga, Ontario, on Wednesday.

MISSISSAUGA, Ontario — Sobeys Inc. opened eight FreshCo. Discount stores here and in Brampton, Ontario, Wednesday.

The new format offers seasonal and local fruits and vegetables, AAA meats, locally produced products and customized assortments for individual stores.

Company officials said that FreshCo. is designed to ensure families who need to buy affordable groceries can also get the best selection of fr

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