Sobeys Launches Loyalty Cards

Sobeys will debut its new Club Sobeys loyalty card and MasterCard programs in Ontario today, following their introduction in Western Canada Wednesday.

TORONTO — Sobeys will debut its new Club Sobeys loyalty card and MasterCard programs in Ontario today, following their introduction in Western Canada Wednesday. The new program — the first of its kind for Sobeys stores — allows cardholders to accrue points redeemable for grocery discounts, rewards and airline travel miles, said Bill McEwan, chief executive officer of Sobeys, who announced the program at an investor conference here this week, calling it “the most significant strategic developm

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TAGS: Marketing