LOUISA, Ky. — At a Food City store here, the produce department stood out at a Spring Fling Day held earlier this month. A Foodland unit just a mile down the road was closing up. “And we wanted to show people what we, so close by, have to offer,” Lequitte Perry, Food City produce manager, told SN.
Perry and front-end manager Cheryl Gowan offered samples of cantaloupe and strawberries all afternoon at a table at the start of the traffic pattern and the produce aisle. Cantaloupes on stacked pallets stood right there, and sales of them were twice what they would be on a normal day, Perry said.
Local radio station WZAQ touted Food City’s perishables and other products as part of a remote broadcast from the store. Store associates signed up people for value cards, handed out chances for a $50 gift certificate, gave away pounds of store-brand bacon and loaves of bread, and offered coupons for other store-brand products.
“We particularly wanted to call people’s attention to products they can only get at Food City,” Perry said. Total store sales climbed on Spring Fling Day and are still up, she said.
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