Starbucks Investigates Grocery Rewards

SEATTLE — Starbucks is exploring ways to extend its My Starbucks Rewards program to the grocery channel, the company confirmed for SN.

The loyalty program rewards cafe visitors who pay with a Starbucks Card one star per transaction. The more stars they earn, the bigger the benefits. With five stars visitors get free flavored syrups and milk options like soy; free refills on brewed coffee and tea; and special exclusive offers.

The extension of My Starbucks Rewards

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TAGS: Marketing